HomeCasinoAcquiring and Retaining New Players with Keno – BetMGM

Acquiring and Retaining New Players with Keno – BetMGM


Keno is a popular game of chance that offers an enticing way to engage potential customers and encourage cross-betting with games already on offer. From simple rules to large potential payouts, Keno has something for everyone, affording online casino platforms the chance to harness an untapped potential within the online gambling industry.

The Appeal of Keno in the Online Gambling Industry

Keno games are played in nearly all brick-and-mortar casinos across the US, with an untapped potential for expansion in the virtual gaming sphere. With its simple rules and potentially massive wins, Keno offers a unique appeal that sets it apart from other online casino games.

One of the key attractions of Keno casino games is their user accessibility. Unlike more complex casino games that require a deep understanding of strategies and tactics, Keno can be enjoyed by players of all skill levels. A game of keno involves selecting a set of numbers (between three and 20) from a pool and hoping that they match the numbers drawn. This simplicity makes Keno an ideal choice for beginners or those who prefer a more casual gaming experience. Additionally, Keno offers players the chance to win substantial prizes with relatively small wagers. While the odds of getting a jackpot by hitting all the numbers may be low, the potential payoff is, nonetheless, enticing. 

Online gambling sites like BetMGM have recognized the appeal of Keno and have made it easily accessible to those who play at a casino online. 

Leverage Keno To Attract and Retain New Customers

Because younger generations often prefer fast-paced mobile gameplay and non-traditional games, only a few online operators have looked to land-based gaming and more traditional audiences as an avenue for new customer acquisition. While keno may appeal to an older demographic, its potential to generate significant revenue – in the hundreds of millions – for large state and provincial lottery operators is not to be ignored. 

To capitalize on the popularity of Keno and attract a wide audience of new customers to their platforms, online operators can promote the game as one of the best online casino games available – easy to learn and boasting large potential payouts. Keno should be promoted as its own genre, with exclusive bonuses and promotions tailored to Keno gambling and a diverse selection of Keno games and tournaments.

Data suggests that Keno players rank among the most loyal players, giving operators a unique opportunity to attract players to their online offerings and keep them engaged as the community continues to grow. 

Cross-Betting Potential With Keno and Other Games

Attracting customers who would usually enjoy Keno at land-based establishments offers an unrivaled opportunity for cross-betting when transferred to the online sphere. As mentioned, Keno may attract a certain audience, one that would likely experience an effortless crossover into slot games — up to 80%, according to research. Both games provide entertainment for a relatively small budget and require little-to-no skill.

By featuring a dedicated Keno tab, online operators can harness a lucrative revenue stream, providing a catalyst for new player acquisition and an easy cross-sell into slots and variety games.

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